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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman, [2] aiming to produce a comfortable and durable running shoe for distance training and road running.
Then on October 21, 2015, which is the same date Marty McFly visited the future in Back to the Future Part II, Nike unveiled a self-lacing version of the Nike Mag which was scheduled to go on sale March 20, 2016. [12] The release was delayed to October 4, 2016. Michael J. Fox was the first to get Nike shoes in October 2015. [13]
After the success of the shoes, Abloh and Nike decided to end the collaboration in December 2018. [18] The shoes were reviewed by many, and were claimed to be the "Collaboration of the decade". [4] The shoes have been resold for higher amounts than the original prices, with the Air Jordan 1 being sold for more than ten times the original price.
The following year, Nike teamed up with Off-White and Serena Williams to create the "Queen". This shoe has a wolf grey upper, while the heel and tongue are white. Its mid-sole is pink and purple with a fade effect and a black swoosh. [10] In October 2018, Nike and Off-White teamed up to create two new Nike Blazer shoes.
In 2010, Blake Bevin, a self-described "science geek", created a prototype of self-lacing shoes, inspired by Marty's Nike MAG; once the user steps in, a sensor records the pressure of the foot on the sole and activates two servo motors, which apply tension to the laces, thus tightening the shoe.
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