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2. Column inch - Wikipedia

   en.wikipedia.org/wiki/Column_inch

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

3. Newspaper display advertising - Wikipedia

   en.wikipedia.org/wiki/Newspaper_display_advertising

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

4. Fine print - Wikipedia

   en.wikipedia.org/wiki/Fine_print

   A common practice has been to use fine print in advertising on television.In such a case, the fine print is displayed at the bottom of the screen in a manner where it is not noticeable to many viewers, or is displayed for such a short time that no one has the time to read the entire paragraph without an artificial means of stopping the commercial, i.e. record it or freeze frame it, such as ...

5. Tabloid (newspaper format) - Wikipedia

   en.wikipedia.org/wiki/Tabloid_(newspaper_format)

   As a weekly alternative newspaper. The more recent usage of the term 'tabloid' refers to weekly or semi-weekly newspapers in tabloid format. Many of these are essentially straightforward newspapers, publishing in tabloid format, because subway and bus commuters prefer to read smaller-size newspapers due to lack of space.

6. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   v. t. e. A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.

7. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   v. t. e. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1][2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

8. Newspaper format - Wikipedia

   en.wikipedia.org/wiki/Newspaper_format

   Comparison of some newspaper sizes with metric paper sizes. Approximate nominal dimensions are in millimetres. A Swedish daily newspaper in broadsheet format, 1980. Newspaper formats vary substantially, with different formats more common in different countries.

9. Flyer (pamphlet) - Wikipedia

   en.wikipedia.org/wiki/Flyer_(pamphlet)

   Flyer (pamphlet) Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full ...