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2. Column inch - Wikipedia

   en.wikipedia.org/wiki/Column_inch

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

3. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   v. t. e. A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.

4. Newspaper display advertising - Wikipedia

   en.wikipedia.org/wiki/Newspaper_display_advertising

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

5. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   IAB standard ad sizes. This illustration has been reduced in size. See actual sizes. To help to better select the right format for the type of ad, Interactive Advertising Bureau has realized a Display Standard Ad Unit Portfolio that works as a guideline that can be followed by the creatives. The IAB ad sizes as of 2007 are : [16]

6. Newspaper format - Wikipedia

   en.wikipedia.org/wiki/Newspaper_format

   In a recent trend, [2] many newspapers have been undergoing what is known as "web cut down", in which the publication is redesigned to print using a narrower (and less expensive) roll of paper. In extreme examples, some broadsheet papers are nearly as narrow as traditional tabloids.

7. Specifications for Web Offset Publications - Wikipedia

   en.wikipedia.org/wiki/Specifications_for_Web...

   Comparison of some RGB and CMYK colour gamuts on a CIE 1931 xy chromaticity diagram. Specifications for Web Offset Publications, invariably abbreviated to SWOP, is an organization and the name of a set of specifications that it produces, with the aim of improving the consistency and quality of professionally printed material in the United States, and of certain other products, programs and ...