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Psychographics. Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions ...
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
VALS. VALS (Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.
Menlo Park, California. Nationality. American. Scientific career. Institutions. SRI International. Arnold Mitchell (February 18, 1918 – July 17, 1985) was a social scientist and consumer futurist who worked for SRI International and created a noted psychographic methodology, Values, Attitudes and Lifestyles (VALS).
Philosophy portal · Religion portal. v. t. e. Automatic writing, also called psychography, is a claimed psychic ability allowing a person to produce written words without consciously writing. Practitioners engage in automatic writing by holding a writing instrument and allowing alleged spirits to manipulate the practitioner's hand.
Look up Psychographics in Wiktionary, the free dictionary. The psychograph was a phrenology machine, invented and marketed by Henry C. Lavery in the early part of the 20th century. The psychograph claimed to mechanically discern a subject's aptitudes in a number of mental faculties. It was designed to measure the person's head according to the ...
Audience segmentation. Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. [1][2] Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services ...
Psychographic filtering is located within a branch of collaborative filtering (user-based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research. [1] The term Psychographic is derived from Psychography which is the study of associating and classifying people ...