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2. SOSTAC - Wikipedia

   en.wikipedia.org/wiki/SOSTAC

   The structure of SOSTAC is a simple logic that builds on an in-depth Situation Analysis which informs subsequent decisions made about strategy and tactics. Its logic can enable better decision making and therefore better plans . Marketing experts have adapted SOSTAC to a number of specific situations, including direct marketing [7] and ...

3. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

4. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   As marketing strategy. SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad ...

5. Your digital marketing plan can make or break your business ...

   www.aol.com/digital-marketing-plan-break...

   From search engine optimization (SEO) to content marketing, from social media advertising and engagement to email campaigns and affiliate plays, there are nearly as many avenues to digitally ...

6. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   Go-to-market strategy. A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer ...

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and ... After confirming the digital marketing plan, a scheduled format of digital ...