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Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. The type of mediated technology used can also influence its meaning. This is most famously rendered in Marshall McLuhan's maxim "the medium is the message".
Indigenous media is the use of modern media techniques by indigenous peoples, also called Fourth World peoples. Indigenous media helps communities in their fight against cultural extinction, economic and ecological decline, and forced displacement. [1] Most often in the field of indigenous media, the creators of the media are also the consumers ...
Media relations. Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an ...
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
Community media are any form of media that function in service of or by a community. It is the rise of all kinds of alternative, oppositional, participatory and collaborative media practices that have developed in the journalistic context of ‘community media,’ ‘we media,’ ‘citizens media,’ ‘grassroot journalism’ or any radical alternative to on and offline mainstream ...
Media pluralism defines the state of having a plurality of voices, opinions, and analyses in media systems (internal pluralism) or the coexistence of different and diverse types of medias and media support (external pluralism). [1] [2] Media pluralism trends 2018, UNESCO's report on world trends in media. Media pluralism is often recognized by ...
Independent media refers to any media, such as television, newspapers, or Internet -based publications, that is free of influence by government or corporate interests. The term has varied applications. Independence stands as a cornerstone principle within media policy and the freedom of the press, representing an "essentially contested concept".