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Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing ...
Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] Visual communication has been proven to be unique when compared to other verbal or written ...
Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture ...
The psychology of film is a sub-field of the psychology of art that studies the characteristics of film and its production in relation to perception, cognition, narrative understanding, and emotion. [1] A growing number of psychological scientists and brain scientists have begun conducting empirical studies that describe the cognitive and ...
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1] Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy ...
Audiovisual. High-quality audiovisual components reproduce the experience of a live concert. Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, [1] films, television programs, corporate conferencing, church services, and live theater productions. [2]
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy applies to different types of media [2] and is seen as important skills for ...
Theories of media exposure study the amount and type of Media content an individual is exposed to, directly or indirectly. The scope includes television shows, movies, social media, news articles, advertisements, etc. [1] Media exposure affects both individuals and society as a whole. Theories such as the Uses and Gratifications Theory, Social ...