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Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
Definition. Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment.
The social function of communication is to maintain equilibrium in the social system by keeping the different orientations in balance. In Newcomb's words, communication enables "two or more individuals to maintain simultaneous orientation to each other and towards objects of the external environment". [99]
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...
Technology and interpersonal communication skills. Technologies such as email, text messaging and social media have added a new dimension to interpersonal communication. There are increasing claims that over-reliance on online communication affects the development of interpersonal communication skills, in particular nonverbal communication.
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...
The type of mediated technology used can also influence its meaning. This is most famously rendered in Marshall McLuhan's maxim "the medium is the message". Lundby (2009) distinguished between three forms of mediated communication: mediated interpersonal communication, interactive communication, and mass communication.
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
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