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  2. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent process.

  3. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    The opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner. The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue versus yellow ...

  4. Pain and pleasure - Wikipedia

    en.wikipedia.org/wiki/Pain_and_pleasure

    Opponent process theory. The opponent-process theory is a model that views two components as being pairs that are opposite to each other, such that if one component is experienced, the other component will be repressed. Therefore, an increase in pain should bring about a decrease in pleasure, and a decrease in pain should bring about an ...

  5. Process theory - Wikipedia

    en.wikipedia.org/wiki/Process_theory

    A process theory is a system of ideas that explains how an entity changes and develops. [1] Process theories are often contrasted with variance theories, that is, systems of ideas that explain the variance in a dependent variable based on one or more independent variables. While process theories focus on how something happens, variance theories ...

  6. Dual process theory - Wikipedia

    en.wikipedia.org/wiki/Dual_process_theory

    In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and actions may change ...

  7. Allan R. Wagner - Wikipedia

    en.wikipedia.org/wiki/Allan_R._Wagner

    Allan R. Wagner. Allan R. Wagner (6 January 1934 – 28 September 2018) [1] was an American experimental psychologist and learning theorist, whose work focused upon the basic determinants of associative learning and habituation. He co-authored the influential Rescorla–Wagner model of Pavlovian conditioning (1972) as well as the Standard ...

  8. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Motivation is relevant in many fields and affects educational success, work performance, consumer behavior, and athletic success. Motivation is an internal state that propels individuals to engage in goal -directed behavior. It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior ...

  9. Leo Hurvich - Wikipedia

    en.wikipedia.org/wiki/Leo_Hurvich

    Leo Maurice Hurvich (September 11, 1910 – April 25, 2009) was an American psychologist who conducted research into human color vision. He was married to fellow cognitive psychologist Dorothea Jameson. The pair collaborated on much of their work, including an elaboration on the opponent process theory.