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  2. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    C++ [2] Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.

  3. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    RankBrain is a machine learning -based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. [1] It helps Google to process search results and provide more relevant search results for users. [2] In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm ...

  4. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    On April 15, 2016, Google turned off display of PageRank Data in Google Toolbar, though the PageRank continued to be used internally to rank content in search results. SERP rank. The search engine results page (SERP) is the actual result returned by a search engine in response to a keyword query. The SERP consists of a list of links to web ...

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  6. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank. Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

  7. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new ...

  8. Google Panda - Wikipedia

    en.wikipedia.org/wiki/Google_Panda

    Google Panda. Google 's Google Panda is a major change to the company's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [1] in particular "content farms", [2] and return higher-quality sites near the top of the search results.

  9. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    Domain authority. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through ...

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