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Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets.
The word interactivity is related to and stems from the term interaction used by sociologists, which is the actions of at least two individuals who exchange or interplay. It requires levels of messages that respond to previous messages. Interactivity also refers to a communication systems ability to "talk back". [6]
Interactive design diagram. Interactive design is a user-oriented field of study that focuses on meaningful communication using media to create products through cyclical and collaborative processes between people and technology. Successful interactive designs have simple, clearly defined goals, a strong purpose and intuitive screen interface.
A multimedia framework is a software framework that handles media on a computer and through a network. A good multimedia framework offers an intuitive API and a modular architecture to easily add support for new audio, video and container formats and transmission protocols. It is meant to be used by applications such as media players and audio ...
MCMC HQ Tower 1, Jalan Impact, Cyber 6, 63000, Cyberjaya, Selangor. The Malaysian Communications and Multimedia Commission ( Abbreviation: MCMC [a]; Malay: Suruhanjaya Komunikasi dan Multimedia Malaysia or SKMM) is a regulatory body whose key role is the regulation of the communications and multimedia industry based on the Malaysian ...
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the ...
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Multimedia studies. Multimedia studies is an interdisciplinary field of academic discourse focused on the understanding of technologies and cultural dimensions of linking traditional media sources with ones based on new media to support social systems.