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A marketing plan is a strategy or outline created to accomplish a marketing team's objectives. A marketing plan is often created together by marketing managers, product marketing managers, product managers, and sales teams. A marketing plan falls under the umbrella of the overall business plan. [1]
Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]
Networks in general. A network is a web of interrelated lines, passages, or edges, intersecting at a certain points, nodes, vertices, or places, which can be interlinked with other networks and contain sub networks . [5] Networks have been linked to branches of mathematics, electronics, biology, and biosocial fields.
The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally known as and referred to as ' online marketing ', 'internet marketing' or 'web marketing'. Worldwide digital marketing has become the most common used term and took off in the business industry, especially after the year 2013.
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According to Websters dictionary, demarketing is “The use of advertising to decrease demand for a product that is in short supply.”. [4] A few other definitions include one from DictionaryReference.com: “Advertising that urges the public to limit the consumption of a product, as at a time of shortage.
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The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897. [8] The term, marketing, is a derivation of the Latin word, mercatus meaning market-place or merchant. [9]