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  2. Multimedia - Wikipedia

    en.wikipedia.org/wiki/Multimedia

    Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.

  3. Media theory of composition - Wikipedia

    en.wikipedia.org/wiki/Media_theory_of_composition

    Media theory of composition. Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.

  4. Understanding Media - Wikipedia

    en.wikipedia.org/wiki/Understanding_Media

    Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.

  5. The Presentation of Self in Everyday Life - Wikipedia

    en.wikipedia.org/wiki/The_Presentation_of_Self...

    ISBN. 978-0-14-013571-8. OCLC. 59624504. The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis. Originally published in Scotland in 1956 and in ...

  6. Multimedia studies - Wikipedia

    en.wikipedia.org/wiki/Multimedia_Studies

    Multimedia studies. Multimedia studies is an interdisciplinary field of academic discourse focused on the understanding of technologies and cultural dimensions of linking traditional media sources with ones based on new media to support social systems.

  7. Theories of media exposure - Wikipedia

    en.wikipedia.org/wiki/Theories_of_media_exposure

    Theories of media exposure study the amount and type of Media content an individual is exposed to, directly or indirectly. The scope includes television shows, movies, social media, news articles, advertisements, etc. [1] Media exposure affects both individuals and society as a whole. Theories such as the Uses and Gratifications Theory, Social ...

  8. Multi-step flow theory - Wikipedia

    en.wikipedia.org/wiki/Multi-step_flow_theory

    The multi-step flow theory offers a larger range of interaction between opinion leaders, information sources and audiences than the two-step model, which argues that information flows from mass media directly to influencers who then directly share it with their audience. This theory accounts more for the social nature of sharing information ...

  9. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Audience reception. Also known as reception analysis, audience reception theory has come to be widely used as a way of characterizing the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a "culturalist" perspective, has tended to use qualitative ...

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