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Dialogic public relations theory. Dialogue is defined as “any negotiated exchange of ideas and opinions”. [1] Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in ...
Interdependence theory is a social exchange theory that states that interpersonal relationships are defined through interpersonal interdependence, which is "the process by which interacting people influence one another's experiences" [1] (Van Lange & Balliet, 2014, p. 65). The most basic principle of the theory is encapsulated in the equation I ...
In social psychology, Social judgment theory ( SJT) is a self-persuasion theory proposing that an individual's perception and evaluation of an idea is by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be ...
Understanding by Design, or UbD, is an educational theory for curriculum design of a school subject, where planners look at the desired outcomes at the end of the study in order to design curriculum units, performance assessments, and classroom instruction. [1] UbD is an example of backward design, the practice of looking at the outcomes first ...
Political polarization (spelled polarisation in British English, African and Caribbean English, and New Zealand English) is the divergence of political attitudes away from the center, towards ideological extremes. [1] [2] [3] Scholars distinguish between ideological polarization (differences between the policy positions) and affective ...
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1] Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy ...
t. e. Charles Sanders Peirce began writing on semiotics, which he also called semeiotics, meaning the philosophical study of signs, in the 1860s, around the time that he devised his system of three categories. During the 20th century, the term "semiotics" was adopted to cover all tendencies of sign researches, including Ferdinand de Saussure 's ...
Metatheory. A metatheory or meta-theory is a theory on a subject matter that is a theory in itself. [1] Analyses or descriptions of an existing theory would be considered meta-theories. [2] If the subject matter of a theoretical statement consists of one or multiple theories, it would also be called a meta-theory. [3]