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  2. Media management - Wikipedia

    en.wikipedia.org/wiki/Media_management

    Media management. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of ...

  3. Media (communication) - Wikipedia

    en.wikipedia.org/wiki/Media_(communication)

    Media (communication) In communication, media are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting ...

  4. Show business - Wikipedia

    en.wikipedia.org/wiki/Show_business

    Show business, sometimes shortened to show biz or showbiz (since c. 1945), [5] is a vernacular term for all aspects of the entertainment industry. [5] From the business side (including managers, agents, producers, and distributors), the term applies to the creative element (including artists, performers, writers, musicians, and technicians) and ...

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  6. Media relations - Wikipedia

    en.wikipedia.org/wiki/Media_relations

    Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.

  7. Mass media - Wikipedia

    en.wikipedia.org/wiki/Mass_media

    Mass media includes the diverse arrays of media that reach a large audience via mass communication . Broadcast media transmits information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprises such services as email, social ...

  8. Media franchise - Wikipedia

    en.wikipedia.org/wiki/Media_franchise

    Media franchise. A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of the Walt Disney Company, defined the ...

  9. Media agency - Wikipedia

    en.wikipedia.org/wiki/Media_agency

    Media agency. Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. [1] Primary services include advertising, public relations and other forms of media management . Media agencies were first launched with their main focus being the transaction of media space more ...

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