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Design elements are the basic units of any visual design which form its structure and convey visual messages. Painter and design theorist Maitland E. Graves (1902-1978), who attempted to gestate the fundamental principles of aesthetic order in visual design, in his book, The Art of Color and Design (1941), defined the elements of design as line, direction, shape, size, texture, value, and ...
Visual hierarchy, according to Gestalt psychology, is a pattern in the visual field wherein some elements tend to "stand out," or attract attention, more strongly than other elements, suggesting a hierarchy of importance. [1] While it may occur naturally in any visual field, the term is most commonly used in design (especially graphic design ...
Contrast (vision) Contrast is the difference in luminance or color that makes an object (or its representation in an image or display) visible against a background of different luminance or color. The human visual system is more sensitive to contrast than to absolute luminance; thus, we can perceive the world similarly despite significant ...
Carl Dair. Harris Carleton Dair (February 14, 1912 – September 28, 1967), known as Carl Dair, was a Canadian graphic designer, teacher, type designer, and author. [1] [2] Primarily a self-taught designer, Dair was internationally known and developed visual design principles for typography which are still in use today. [3] [4]
Composition (visual arts) The term composition means "putting together". It can be thought of as the organization of the elements of art according to the principles of art. Composition can apply to any work of art, from music through writing and into photography, that is arranged using conscious thought. In the visual arts, composition is often ...
Elements of art are stylistic features that are included within an art piece to help the artist communicate. [1] The seven most common elements include line, shape, texture, form, space, color and value, with the additions of mark making, and materiality. [1] [2] When analyzing these intentionally utilized elements, the viewer is guided towards ...
Cartographic design or map design is the process of crafting the appearance of a map, applying the principles of design and knowledge of how maps are used to create a map that has both aesthetic appeal and practical function. [1] It shares this dual goal with almost all forms of design; it also shares with other design, especially graphic ...
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1] Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy ...
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