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Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund. The gearstick is introduced. Danish Foreign Minister, Uffe Ellemann-Jensen, opens the Lego Centre at Birkenhead Point in Sydney Australia, the first permanent Lego shop outside Billund [4] 1986: Lego Technic robots controlled by computers are placed in schools.
Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [ 1 ] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Legoland (/ ˈlɛɡoʊlænd /, trademarked in uppercase as LEGOLAND) is a chain of family amusement parks focusing on the Lego building toy brand. They are owned and operated by the British theme park company Merlin Entertainments, which shares a common owner (Kirkbi A/S) with The Lego Group.
By year-end, Lego Group will have crossed the 500-store mark in China and have 1,000 stores worldwide. The company is also expanding its factory capacity in China to support future demand ...
A Lego retail store in Canada. The Lego Group operates 171 retail stores in North America and Europe (99 in the United States, 19 in the United Kingdom, 18 in Germany, 13 in Canada, 9 in France, 6 in Poland, 3 in Denmark, 4 in the Netherlands, 2 in Austria, 2 in Belgium, 2 in Sweden, 1 in Spain, 1 in Israel, 2 in Ireland. [30] and some in Italy).
Founding The Lego Group. Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group. Christiansen transformed his small woodworking shop, which initially sold household products, into a manufacturer of wooden toys.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
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