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Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
en.wikipedia.org
Mass media includes the diverse arrays of media that reach a large audience via mass communication . Broadcast media transmits information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprises such services as email, social ...
The phrase was coined by Marshall McLuhan. " The medium is the message " is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries ...
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The modern printing press developed in Mainz in the 15th century, and its innovative technology spread quickly throughout Europe and the world. In the 20th century period prior and during World War II, mass media propaganda in Nazi Germany was prevalent. Since the 1980s a "dual system of public and commercial" broadcasting has replaced the ...