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Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
Yahoo! Native (formerly known as Yahoo! Advertising, Yahoo! Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo . Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini.
Internet sites often also offer advertising on a "PPC" (pay per click) basis. Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans. A small but growing number of sites are starting to offer plans on a "Pay per call" basis.
Pay-per-call advertising. Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV ...
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