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Lego Italy established. 1961–1962: Lego makes an arrangement allowing Samsonite to begin producing and selling Lego products in Canada, an arrangement that would continue until 1988. 1962: Lego sells toys in Singapore, Hong Kong, Australia, Morocco, and Japan. Lego 1/3 elements are introduced.
History of Lego. Lego began in 1932 in the carpentry workshop of Ole Kirk Christiansen, a Danish carpenter. He initially produced furniture but later started making wooden toys. The company was named "Lego" in 1934, a contraction from the Danish phrase "leg godt", meaning "play well". Coincidentally, ‘lego’ means ‘I put together’ in Latin.
Lego Adventurers (stylized as LEGO Adventurers) was a Lego theme based on an early 20th century ' explorer ' concept. It centred around the main character named Johnny Thunder and a team of explorers who go on adventures. Unlike other Lego themes, which take place in a fictional "Lego Universe", most of the Adventurers sets took places in real ...
In 2020, Lego launched its adult-focussed category. Adults also introduce kids to Lego, making them a critical group to the Danish toymaker's growth.
Lego bucked a 7% decline in the global toy market last year as it boosted consumer sales by 4%, notching up revenues of DKK 66 billion ($9.7 billion) for 2023 in the process.
The LEGO Group (formally LEGO A/S) is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as Legoland , and operates numerous retail stores.
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.
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