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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. [1] Registering the fictitious name with a relevant government body is often required. In a number of countries, the phrase " trading ...
The name of the producer itself is a "trade name" rather than a trademark and can be used as a noun. Designation and symbols. A trademark may be designated by the following symbols: ™ (the "trademark symbol", which is the letters "TM" in superscript, for an unregistered trademark, a mark used to promote or brand goods)
t. e. A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of ...
Intellectual property. A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services, usually against the intentions of the trademark's owner.
Name. The company was founded as the Walgreen Drug Co., and did business under that name from 1901 to 1931. It was known as Walgreen Drug Stores from 1931 to 1948, and Walgreen's from 1948 to 1955. In 1955 the apostrophe was dropped from the name on retail outlets, which began using the "Walgreens" name. History
An imprint of a publisher is a trade name —a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company.
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