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Media planning. Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:
Design science (methodology) Design science research (DSR) is a research paradigm focusing on the development and validation of prescriptive knowledge in information science. Herbert Simon distinguished the natural sciences, concerned with explaining how things are, from design sciences which are concerned with how things ought to be, [1] that ...
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
Digital content is any content that exists in the form of digital data. Digital content is stored on digital media or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Viewed narrowly, digital content includes popular media types, while a ...
A coupon-eligible converter box (CECB) was a digital television adapter that met eligibility specifications for subsidy "coupons" from the United States government.The subsidy program was enacted to provide terrestrial television viewers with an affordable way to continue receiving free digital terrestrial television services after the nation's television service transitioned to digital ...
Free content. Free content, libre content, libre information, or free information is any kind of functional work, work of art, or other creative content that meets the definition of a free cultural work, meaning "works or expressions which can be freely studied, applied, copied and/or modified, by anyone, for any purpose." [1]
Digital media use and mental health. Digital object. Digital omnivore. Digital redlining. Digital scrapbooking. Digital signage. Digital sociology. Digital studio. Digital video recorder.
FutureMedia is a collaborative initiative at Georgia Tech and the Georgia Tech Research Institute to analyze the state and future of digital, social, and mobile media. Georgia Tech has around 500 faculty members working in those fields.
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