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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2] [3]

3. Google Search Console - Wikipedia

   en.wikipedia.org/wiki/Google_Search_Console

   Google Search Console Insights. Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.

4. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies ...

5. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous ...

6. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

7. Google - Wikipedia

   en.wikipedia.org/wiki/Google

   Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock.