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In 1904, a rifle factory was established by the British at Ichhapur, anglicized as Ishapore, and began production of the Lee–Enfield rifle, which has continued- more or less- until the mid-1980s, and possibly the present.
He joined Eicher Group in 1999, working in various capacities in the Eicher tractor division, and then became CEO of Royal Enfield in 2000 (at the age of 26) aiming to end the unit's losses. From 2000 to 2004, he worked out of Royal Enfield's headquarters in Chennai, introducing cost-cutting measures and product upgrades.
The Madras Bulls Motorcycling Club or Madbulls is an informal motorcycling club based in Chennai, Tamil Nadu, India. The club was founded in April 2002, with the focus on the Royal Enfield Bullet series of motorcycles.
In 1980, TVS 50, India's first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, India. A technical collaboration with the Japanese auto giant Suzuki Ltd. resulted in the joint-venture between Sundaram Clayton Ltd and Suzuki Motor Corporation, in 1987. Commercial production of motorcycles began in 1989. [6] Suzuki relationship
In 2017, Singh was promoted to global president of Royal Enfield. [10] [11] [12] During his four-year tenure, he helped Royal Enfield become one of the most profitable auto companies in the world. [13] [14] His efforts helped increase the company's market share in India from 3.3%, in 2014, to 6.9%, in 2018. [15] [16]
A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. [10] Munjal family and the Honda group both owned a 26% stake in the company. [11] During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost.
The bike was designed at Royal Enfield's Technology Centre at Bruntingthorpe Proving Ground in Leicestershire, England.. Both models, Interceptor and Continental GT, share the same engine, frame, suspension, wheels, brakes, exhausts and mufflers.
Enfield of India continued producing the 'Bullet', and began branding its motorcycles 'Royal Enfield' in 1999. A lawsuit over the use of 'Royal', brought by trademark owner David Holder, was judged in favour of Enfield of India, who now produce motorcycles under the Royal Enfield name. [21]
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