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  2. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce. [1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Founded by former Oracle executive ...

  3. Salesforce Marketing Cloud - Wikipedia

    en.wikipedia.org/wiki/Salesforce_Marketing_Cloud

    Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing.

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999. The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [13] Oracle, SAP and Salesforce.com. [16] The first open-source CRM system was developed by SugarCRM in 2004 ...

  5. Software as a service - Wikipedia

    en.wikipedia.org/wiki/Software_as_a_service

    Software as a service. Software as a service (SaaS / sæs / [1]) is a form of cloud computing in which the provider offers the use of application software to a client and manages all the physical and software resources used by the application. [2] The distinguishing feature of SaaS compared to other software delivery models is that it separates ...

  6. Demandware - Wikipedia

    en.wikipedia.org/wiki/Demandware

    Demandware. Demandware is a software technology company headquartered in Burlington, Massachusetts, that provides a cloud -based unified e-commerce platform for retailers and brand manufacturers around the world. Founded in 2004, Demandware was acquired by Salesforce in 2016 for $2.8B. [2] The company was subsequently renamed Salesforce ...

  7. Platform as a service - Wikipedia

    en.wikipedia.org/wiki/Platform_as_a_service

    Platform as a service (PaaS) or application platform as a service (aPaaS) or platform-based service is a category of cloud computing services that allows customers to provision, instantiate, run, and manage a modular bundle comprising a computing platform and one or more applications, without the complexity of building and maintaining the infrastructure typically associated with developing and ...

  8. Clara Shih - Wikipedia

    en.wikipedia.org/wiki/Clara_Shih

    In February 2021, after an 11-year hiatus, Shih rejoined Salesforce.com, the software-as-a-service customer relationship management company, as the company's CEO of Service Cloud CRM software business. In this role, Shih replaces Bill Patterson, who moved on to be the general manager of Salesforce's overall CRM software business. [15]

  9. Salesforce (CRM) Q2 2025 Earnings Call Transcript - AOL

    www.aol.com/finance/salesforce-crm-q2-2025...

    Q2 free cash flow was $755 million, up 20% year over year. Turning to remaining performance obligation, RPO, which represents all future revenue under contract. RPO ended Q2 at $53.5 billion, up ...

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