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Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media ...
Mass media in Indonesia. An Indonesian TV channel in Jakarta Stadium, reporting a football match. The mass media in Indonesia consist of several different types of communications media: television, radio, cinema, newspapers, magazines, and Internet -based websites .
Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. [ 1 ] Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.
Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...
In communication, media (singular medium) are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
The modern printing press developed in Mainz in the 15th century, and its innovative technology spread quickly throughout Europe and the world. In the 20th century period prior and during World War II, mass media propaganda in Nazi Germany was prevalent. Since the 1980s a "dual system of public and commercial" broadcasting has replaced the ...
Old media, or legacy media, [1] are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. [2][3][4] Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass ...
The mass media are the entire array of the media specifically envisioned and designed to reach a large audience, like radio, television, magazines, newspapers and the World Wide Web. The term was coined in the 1920s with the advent of nationwide radio networks and mass-circulation newspapers and magazines. The word "media" is widely used as a ...