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The Lego Foundation (25%) Number of employees. 24,484 [3] (March 2021) Website. lego.com. The Lego Group (formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [ 1 ] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
Later the Lego Group discovered that "Lego" could be loosely interpreted as "I put together" or "I assemble" in Latin. [7] Christiansen selected Lego, and the company began using it on its products. Following the Second World War, plastics became available in Denmark, and Lego purchased a plastic injection molding machine in 1947.
The turnaround is apparent in the company's financials: Lego Group's revenue in 2023 was $9.65 billion, up about 74% from five years earlier, according to Dow Jones data.
Jorgen Vig Knudstorp joined The Lego Group; 2002 Company slogan changes from "Just Imagine..." to "Play On". Lego Wild West is discontinued. Lego Island Xtreme Stunts, Spider-Man, and Lego Racers are introduced. Lego Mania Magazine issues are changed to Lego Magazine. Legoland Germany opened May 17, 2002 in Günzburg.
Founding The Lego Group. Ole Kirk Christiansen (born Ole Kirk Kristiansen; [a] 7 April 1891 – 11 March 1958) was a Danish carpenter. In 1932, he founded the construction toy company Lego, later known as The Lego Group. Christiansen transformed his small woodworking shop, which initially sold household products, into a manufacturer of wooden toys.
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