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Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...
Microsoft Forms (formerly Office 365 Forms) is an online survey creator, part of Office 365. [1] Released by Microsoft in June 2016, Forms allows users to create surveys and quizzes with automatic marking. [2] The data can be exported to Microsoft Excel and viewed live using the Present feature. [3][4]
Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1][2][3]
limesurvey.org. LimeSurvey (formerly PHPSurveyor) is a free and open source online statistical survey web app written in PHP using a MySQL, SQLite, PostgreSQL or MSSQL database, distributed under the GNU General Public License. [1] Its web interface enables users to develop and publish online surveys, collect responses, review statistics, and ...
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Customer satisfaction research is that area of marketing research, customer intelligence, and customer analytics which focuses on customers' perceptions with their shopping or purchase experience. Companies are interested in understanding what their customers think about their shopping or purchase experience, because finding new customers is ...
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