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2. Customer satisfaction - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction

   Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

3. Mystery shopping - Wikipedia

   en.wikipedia.org/wiki/Mystery_shopping

   Mystery shopping (related terms: mystery shopper, mystery consumer, mystery research, secret shopper and secret shopping and auditor) is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.

4. Survey sampling - Wikipedia

   en.wikipedia.org/wiki/Survey_sampling

   The purpose of sampling is to reduce the cost and/or the amount of work that it would take to survey the entire target population. A survey that measures the entire target population is called a census. A sample refers to a group or section of a population from which information is to be obtained. Survey samples can be broadly divided into two ...

5. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1][2][3]

6. Survey methodology - Wikipedia

   en.wikipedia.org/wiki/Survey_methodology

   Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

7. Microsoft Forms - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Forms

   Microsoft Forms (formerly Office 365 Forms) is an online survey creator, part of Office 365. [1] Released by Microsoft in June 2016, Forms allows users to create surveys and quizzes with automatic marking. [2] The data can be exported to Microsoft Excel and viewed live using the Present feature. [3][4]