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Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
Multimedia Messaging Service ( MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. [1] The MMS standard extends the core SMS (Short Message Service) capability, allowing ...
Private message. In computing, a private message, personal message, or direct message (abbreviated as PM or DM) refers to a private communication sent or received by a user of a private communication channel on any given platform. Unlike public posts, PMs are only viewable by the participants. Though long a function present on IRCs and Internet ...
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
The people with most access to media, and having a more literate understanding of media content, explain and diffuse the content to others. Based on the two-step flow hypothesis, the term "personal influence" came to illustrate the process intervening between the media's direct message and the audience's reaction to that message.
Mediated communication. Mediated communication or mediated interaction (less often, mediated discourse) refers to communication carried out by the use of information communication technology and can be contrasted to face-to-face communication. [1] While nowadays the technology we use is often related to computers, giving rise to the popular ...
Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
Personal media are media of communication which are used by an individual rather than by a corporation or institution. [1] They are generally contrasted with mass media which are produced by teams of people and broadcast to a general population. [2] : 1–7 In other words, personal media allow individuals, as opposed to corporate entities, to ...