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In 1984, Ronald E. Rice defined new media as communication technologies that enable or facilitate user-to-user interactivity and interactivity between user and information. [38] Such a definition replaces the "one-to-many" model of traditional mass communication with the possibility of a "many-to-many" web of communication.
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content [1] that engages an audience using ...
Media multiplexity theory. Media multiplexity theory was a concept developed by Caroline Haythornthwaite, based on her observations in organizational and educational settings. The theory posits that the more communication channels one uses with another person, the stronger the bond with that person. The theory is noted for its simplicity.
The New World Information and Communication Order (NWICO, also shortened to New World Information Order, NWIO or just, more generally, information order) is a term coined in a debate over media representations of the developing world in UNESCO in the late 1970s early 1980s. The NWICO movement was part of a broader effort to formally tackle ...
Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the society. Political actors, opinion makers, business organizations, civil society organizations, and others have to adapt their communication methods to a form that suits the needs and preferences ...
Media archaeology or media archeology is a field that attempts to understand new and emerging media through close examination of the past, and especially through critical scrutiny of dominant progressivist narratives of popular commercial media such as film and television. [1] Media archaeologists often evince strong interest in so-called dead ...
Rec. 709, also known as Rec.709, BT.709, and ITU 709, is a standard developed by ITU-R for image encoding and signal characteristics of high-definition television. The most recent version is BT.709-6 released in 2015. BT.709-6 defines the picture characteristics as having a (widescreen) aspect ratio of 16:9, 1080 active lines per picture, 1920 ...
Media ecologists employ a media ecology interpretative framework to deconstruct how today's new media environment increasingly mirrors the values and character attributed to young people. Here are some typical characteristics of the new generation: first, it is "the world's first generation to grow up thinking of itself as global.