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Small Business Innovation Research. The Small Business Innovation Research (or SBIR) program is a U.S. government funding program, coordinated by the Small Business Administration, intended to help certain small businesses conduct research and development (R&D). Funding takes the form of contracts or grants.
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Enterprise resource planning. Enterprise resource planning (ERP) is the integrated management of main business processes, often in real time and mediated by software and technology. ERP is usually referred to as a category of business management software —typically a suite of integrated applications —that an organization can use to collect ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Appropriate technology is a movement (and its manifestations) encompassing technological choice and application that is small-scale, affordable by its users, labor-intensive, energy-efficient, environmentally sustainable, and locally autonomous. [1][2] It was originally articulated as intermediate technology by the economist Ernst Friedrich ...
The IT Generalist is often able to fulfill many different roles within a company depending on specific technology needs. In a small business environment, budgets often delegate many different facets of technology to a single individual, especially considering a small business will often require an individual proficient in desktop support, web ...
Technology roadmap. A technology roadmap is a flexible planning schedule to support strategic and long-range planning, by matching short-term and long-term goals with specific technology solutions. [1][2] It is a plan that applies to a new product or process and may include using technology forecasting or technology scouting to identify ...
In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. [1] The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his ...
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