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An essay analytic and experimental. (1896) Mary Whiton Calkins (/ ˈkɔːlkɪnz, ˈkæl -/; 30 March 1863 – 26 February 1930 [1]) was an American philosopher and psychologist, whose work informed theory and research of memory, dreams and the self. In 1903, Calkins was the twelfth in a listing of fifty psychologists with the most merit, chosen ...
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
Many cultures throughout history have speculated on the nature of the mind, heart, soul, spirit, brain, etc. For instance, in Ancient Egypt, the Edwin Smith Papyrus contains an early description of the brain, and some speculations on its functions (described in a medical/surgical context) and the descriptions could be related to Imhotep who was the first Egyptian physician who anatomized and ...
Pain of paying. The pain of paying is a concept from Behavioral Economics and Behavioral Science, coined in 1996 by Ofer Zellermayer, whilst writing his PhD dissertation at the University of Carnegie Mellon, under supervision of George Loewenstein. The term refers to the negative emotions experienced during the process of paying for a good or ...
c. 50 – Aulus Cornelius Celsus died, leaving De Medicina, a medical encyclopedia; Book 3 covers mental diseases.The term insania, insanity, was first used by him. The methods of treatment included bleeding, frightening the patient, emetics, enemas, total darkness, and decoctions of poppy or henbane, and pleasant ones such as music therapy, travel, sport, reading aloud, and massage.
In psychology, cognitivism is a theoretical framework for understanding the mind that gained credence in the 1950s. The movement was a response to behaviorism, which cognitivists said neglected to explain cognition. Cognitive psychology derived its name from the Latin cognoscere, referring to knowing and information, thus cognitive psychology ...
In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest model; conversely, in response to hostile actions they are frequently much more ...
Endowment effect. In psychology and behavioral economics, the endowment effect, also known as divestiture aversion, is the finding that people are more likely to retain an object they own than acquire that same object when they do not own it. [1][2][3][4] The endowment theory can be defined as "an application of prospect theory positing that ...