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Qingdao No.2 Radio Factory, the predecessor of Hisense Group, was established in September 1969; [12] this is the year its existence was first officially recognized. [Bell 2] The small factory's first product was a radio sold under the brand name Red Lantern, but the company later gained the know-how to make TVs through a trial-production of black and white televisions ordered by the Shandong ...
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota.Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.
In 2012, Panasonic had around a 10 percent share of the consumer electronics market in Europe, ranking third behind Samsung Electronics (with 26 percent) and LG Electronics (with 12 percent). [ 146 ] Panasonic operates a chain of stores in the United Kingdom and Ireland called "Panasonic Store" which exclusively sell Panasonic products.
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. [1] Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general.
Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. These products are usually referred to as black goods due to many products being housed in black or dark casings.
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