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Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [ 1 ] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
On 2 December 2022, an official store was opened in Brescia, bringing the total number of Lego stores in Italy to 29. [34] In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the former largest Lego store in the world, with an area of 805 m 2. [35]
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Jordan Creek's LEGO store, opening in 2024, will be one of about 100 across the U.S., including 16 in the Midwest
Lego figures are launched, starting with the Lego family. Bricks and Pieces, the first official Lego newsletter, is introduced in the United Kingdom. Lego Spain is established. 1975: The company grows to 2,500 employees. The Expert Series sets are introduced. 1977: The Lego Technic (known as the Expert Builder) series is launched. Lego Town is ...
LEGO enthusiast Todd Elliott began designing his Famous Racing Sausages LEGO set by creating this Polish Sausage figurine. Elliott has loved LEGOs since he was a kid, and his wife would routinely ...
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