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  2. Sue Fennessy - Wikipedia

    en.wikipedia.org/wiki/Sue_Fennessy

    Sue Fennessy. Zoe Kalar (formerly Sue Fennessy) (born 25 July 1968) is an Australian-born American, business woman, philanthropist and entrepreneur. [1] She is the founder and CEO of WeAre8, founder, largest shareholder, and former CEO of the Standard Media Index (SMI), [2] the founder of Frontiers Group LTD, and a fellow at Monash University. [3]

  3. Private-Equity Firm GTCR Takes Stake in Standard Media Index

    www.aol.com/private-equity-firm-gtcr-takes...

    Standard Media Index, a tracker of media spending that has gained marketplace traction in recent years, has a new controlling backer. GTCR, a private equity firm, has made a strategic investment ...

  4. Standard Media - Wikipedia

    en.wikipedia.org/wiki/Standard_Media

    Standard Media Group is an American broadcast and digital media company based in Nashville, Tennessee. Standard Media was founded in 2018 by Deborah A. McDermott, who serves as the company's CEO . Previously, McDermott was the chief operating officer of Media General and CEO-president of Young Broadcasting .

  5. Ad-Spend Tracker Standard Media Index to Launch in Canada

    www.aol.com/news/ad-spend-tracker-standard-media...

    Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada. “For the first time in ...

  6. Upfront (advertising) - Wikipedia

    en.wikipedia.org/wiki/Upfront_(advertising)

    Upfront (advertising) In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months ...

  7. Media type - Wikipedia

    en.wikipedia.org/wiki/Media_type

    A media type (formerly known as a MIME type) [1] is a two-part identifier for file formats and format contents transmitted on the Internet. Their purpose is somewhat similar to file extensions in that they identify the intended data format. The Internet Assigned Numbers Authority (IANA) is the official authority for the standardization and ...

  8. Standard deviation - Wikipedia

    en.wikipedia.org/wiki/Standard_deviation

    The mean and the standard deviation of a set of data are descriptive statistics usually reported together. In a certain sense, the standard deviation is a "natural" measure of statistical dispersion if the center of the data is measured about the mean. This is because the standard deviation from the mean is smaller than from any other point.

  9. At MTV’s Video Music Awards, Advertisers Work to ... - AOL

    www.aol.com/entertainment/mtv-video-music-awards...

    A 30-second spot in last year’s broadcast cost around $191,000, according to Standard Media Index, a tracker of ad spending. That comes even as the flagship broadcast of the awards show has been ...