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Description. Product service systems, put simply, are when a firm offers a mix of both products and services, in comparison to the traditional focus on products. As defined by (van Halen, te Riele, Goedkoop) [2] "a marketable set of products and services capable of jointly fulfilling a user's needs", PSS can be realized by smart products .
Solution selling. Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer.
Sales process engineering. Sales process engineering is intended to design better ways of selling and make salespeople's efforts more productive. It has been described as "the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process". [1] Paul Selden pointed out [1] that in ...
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.
System context diagram. Example of a system context diagram. [1] A system context diagram in engineering is a diagram that defines the boundary between the system, or part of a system, and its environment, showing the entities that interact with it. [2] This diagram is a high level view of a system. It is similar to a block diagram .
Upselling. Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. While it usually involves marketing more profitable services or products, [1] it can be simply exposing the customer to other options that were perhaps not considered. It is ...
This raises the question of whether markets are ever truly "open", and suggests that the "openness" of markets is more a relative concept. In response to this type of criticism, the concept of open market is often redefined to mean a situation of free competition, and the inability to participate is explained as a lack of competitiveness. On ...
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [5] USP focuses on explicit claims of uniqueness involving an ...