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  2. CAP Code - Wikipedia

    en.wikipedia.org/wiki/CAP_Code

    CAP Code. The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing ( CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising ...

  3. Open letter - Wikipedia

    en.wikipedia.org/wiki/Open_letter

    An open letter is a letter that is intended to be read by a wide audience, or a letter intended for an individual, but that is nonetheless widely distributed intentionally. [1] [2] Open letters usually take the form of a letter addressed to an individual but are provided to the public through newspapers and other media, such as a letter to the ...

  4. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  5. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Proposal (business) A business proposal is a written offer from a seller to a prospective sponsor. Business proposals are often a key step in the complex sales process—i.e., whenever a buyer considers more than price in a purchase. [1] When one person signifies to another their willingness to do or to abstain from doing anything with a view ...

  6. Engagement letter - Wikipedia

    en.wikipedia.org/wiki/Engagement_letter

    An engagement letter defines the legal relationship (or engagement) between a professional firm (e.g., law, investment banking, consulting, advisory or accountancy firm) and its client (s). This letter states the terms and conditions of the engagement, principally addressing the scope of the engagement and the terms of compensation for the firm.

  7. English alphabet - Wikipedia

    en.wikipedia.org/wiki/English_alphabet

    The most common diacritic marks seen in English publications are the acute (é), grave (è), circumflex (â, î, or ô), tilde (ñ), umlaut and Diaeresis (ü or ï—the same symbol is used for two different purposes), and cedilla (ç). [4] Diacritics used for tonal languages may be replaced with tonal numbers or omitted.

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