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2. Advertising revenue - Wikipedia

   en.wikipedia.org/wiki/Advertising_revenue

   Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held ...

3. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising. Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information ...

4. Facebook Beacon - Wikipedia

   en.wikipedia.org/wiki/Facebook_Beacon

   Facebook Beacon. Beacon formed part of Facebook's advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Beacon reported to Facebook on Facebook's members' activities on third-party sites that also participated ...

5. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Purpose. Pay-per-click, along with cost per impression (CPM) and cost per order, is used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running an advertisement campaign as low as possible while retaining set goals. [7] In Cost Per Thousand Impressions (CPM), the advertiser only pays for every ...

6. Over 4 in 5 Americans report using a Meta app daily ... - AOL

   www.aol.com/finance/over-4-5-americans-report...

   According to Wedbush’s latest Consumer Internet Survey, which included responses from more than 1,000 people in the U.S., YouTube, Facebook, and Instagram are the most likely to see increased ...

7. Meta Platforms - Wikipedia

   en.wikipedia.org/wiki/Meta_Platforms

   Meta Platforms, Inc., [10] doing business as Meta, [11] and formerly named Facebook, Inc., and TheFacebook, Inc., [12] [13] is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. [14]