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Danny Sullivan is an American technologist, journalist, [1] and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies, one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded ...
Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first [2] SES conference was on November 18, 1999 in San Francisco, California and marked the first [3] [4] formal occasion that site owners had met with search engines. The conference expanded internationally in 2000 when the first SES UK ...
The term "search-based application", in contrast, refers to using search-engine technology, rather than search techniques, in another industrial application. Brief history. One of the earliest attempts to apply optimization to a software engineering problem was reported by Webb Miller and David Spooner in 1976 in the area of software testing.
A certification is a third-party attestation of an individual's level of knowledge or proficiency in a certain industry or profession. They are granted by authorities in the field, such as professional societies and universities, or by private certificate-granting agencies. Most certifications are time-limited; some expire after a period of ...
Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Search optimization may refer to: Local search (optimization), a heuristic method for solving computationally hard optimization problems. Location search optimization (LSO), improving the visibility of a website through location-enabled devices. Search and optimization, searches that begin with some form of a guess and then refine the guess ...
Siteimprove is a multinational Software-as-a-Service (SaaS) company that creates cloud-based tools and services for website governance and optimization. Siteimprove was founded in 2003, is headquartered in Copenhagen, Denmark, and actively operates in numerous countries including Austria, Australia, Canada, Denmark, England, Finland, France, Germany, Italy, Japan, The Netherlands, Norway ...
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