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Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
There are also free SMS services available, which are often sponsored, that allow sending and receiving SMS from a PC connected to the Internet. Mobile service providers in New Zealand, such as One NZ and Spark New Zealand, provided up to 2000 SMS messages for NZ$10 per month. Users on these plans sent on average 1500 SMS messages every month.
Providers of SMS gateway services include SMS aggregators and mobile operators. SMS gateways are also available as part of messaging services such as AOL, ICQ and others. In order to send/receive messages with mobile subscribers, an SMS gateway connects with (i) mobile network SMSCs and/or (ii) other SMS gateways.
Subscribers can easily reply to these SMS messages, and the SMS reply is sent back to the original email address. Sending email to SMS is free for the sender, but the recipient is subject to the standard delivery charges. Only the first 160 characters of an email message can be delivered to a phone, and only 160 characters can be sent from a phone.
AOL Mail limits on sending bulk mail. In order to better enforce anti-spam policies, AOL does not disclose the number of recipients or emails that can be sent at one time. If you've received a notification that a limit has been met, you'll need to wait a set amount of time before you can send more emails. Most sending limit notifications inform ...
Through the SMPP connections, bulk SMS providers (also known as SMS Gateways) like the ones mentioned above can send text messages and process SMS replies and delivery receipts. When a user sends messages through a bulk SMS provider, it gets delivered to the recipient's carrier via an ON-NET connection or the International SS7 Network.
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