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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

3. Yell (company) - Wikipedia

   en.wikipedia.org/wiki/Yell_(company)

   Yell Group Limited, also known as Yell UK, is a digital marketing and online directory business in the United Kingdom. Yell has created over 110,000 websites and managed 90,000 pay per click campaigns for customers in the United Kingdom. [1] [2] Yell published Yellow Pages from 1966, originally as part of the General Post Office (GPO) telephone ...

4. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to ...

5. Affiliate marketing - Wikipedia

   en.wikipedia.org/wiki/Affiliate_marketing

   Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already ...

6. Microsoft Advertising - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Advertising

   Microsoft Ads. Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. It provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps ...

7. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...