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Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication.
t. e. The Theory of Communicative Action (German: Theorie des kommunikativen Handelns) is a two-volume 1981 book by the philosopher Jürgen Habermas, in which the author continues his project of finding a way to ground "the social sciences in a theory of language", [ 1 ] which had been set out in On the Logic of the Social Sciences (1967). [ 1 ...
Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...
Lasswell assigns each question to its own field of inquiry within the discipline of communication studies, corresponding to control analysis, content analysis, media analysis, audience analysis, and effect analysis. [7] Because of the centrality of its five questions, it is sometimes referred to as the 5W model of communication. [15]
Medium theory. Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which ...
John Fiske (September 12, 1939 – July 12, 2021) [ 1] was a media scholar and cultural theorist who taught around the world. His primary areas of intellectual interest included cultural studies, critical analysis of popular culture, media semiotics, and television studies. [ 2]
Uncertainty reduction theory. The uncertainty reduction theory, also known as initial interaction theory, developed in 1975 by Charles Berger and Richard Calabrese, is a communication theory from the post-positivist tradition. It is one of the few communication theories that specifically looks into the initial interaction between people prior ...
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...