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A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. [1][2] It may include a short statement of such fundamental matters as the organization's values or ...
A mission statement allows audiences to understand the offerings, purpose and values of an organization. Its narrative is inclusive, intentional and inspirational to all audiences. Mission ...
Vision statement. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. [2][circular reference][3][circular reference][4] Vision statements may ...
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Imagine you're a potential hire for an up-and-coming company. You're deciding whether to take the job, and as you sit in the executive lounge, you pick up a brochure that has the company's mission ...
Mission statements generally suffer from some fundamental problems that are incompatible with Wikipedia style guidelines: Even though mission statements are verifiable, they are written by the company itself, which makes them a primary source. They contain boastful words and puffed-up, flowery language. They contain vague unsubstantiated claims ...
An example of a mission statement: Our mission is to ensure our students have the desire for learning and provide them with the knowledge, skills, and values to become contributing citizens of the world. A vision statement describes what the organization stands for, what it believes in, and why it exists. It describes the desired outcome ...
Business purpose. Business purpose refers to the wider, long-term goals of a commercial enterprise. It expresses the corporate's reason for existing, its particular commitment with respect to the surrounding world. A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other ...
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