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  2. Pay-per-call advertising - Wikipedia

    en.wikipedia.org/wiki/Pay-per-call_advertising

    The Pay Per Call model allows companies to avoid expensive cash media spends for TV and radio, in favor of only paying for qualified calls. Enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with the seller before buying a product or service.

  3. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing. Cost per action. Revenue sharing. Mobile advertising. v. t. e. Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. [1]

  4. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    v. t. e. Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [1][2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising ...

  5. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising. Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed. [1]

  6. Website monetization - Wikipedia

    en.wikipedia.org/wiki/Website_monetization

    Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to ...

  7. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

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