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Ad Fontes Media, Inc. is a Colorado -based, media watchdog, public benefit corporation [1] primarily known for its Media Bias Chart, which rates media sources in terms of political bias and reliability. The organization was founded in 2018 by patent attorney Vanessa Otero with the goal of combating political polarization and media bias.
Ad fontes is a Latin expression which means " [back] to the sources" (lit. "to the sources"). [1] The phrase epitomizes the renewed study of Greek and Latin classics in Renaissance humanism, [2] subsequently extended to Biblical texts. The idea in both cases was that sound knowledge depends on the earliest and most fundamental sources.
There is consensus that Ad Fontes Media and their Media Bias Chart should not be used in article space in reference to sources' political leaning or reliability. Editors consider it a self-published source and have questioned its methodology.
CITY OF INDUSTRY, Calif., July 02, 2024 (GLOBE NEWSWIRE) -- Channel Factory, the global brand suitability and contextual advertising platform, and Ad Fontes Media, a tech company that rates the news for bias and reliability, have announced a new partnership that will give advertisers greater confidence to invest in brand-safe and reliable news content.
NewsNation has been cited as being in the political "middle" by Ad Fontes Media, an organization that tracks the leanings of news organizations.
Media Bias/Fact Check (MBFC) is an American website founded in 2015 by Dave M. Van Zandt. [1] It considers four main categories and multiple subcategories in assessing the "political bias" and "factual reporting" of media outlets, [2][3] relying on a self-described "combination of objective measures and subjective analysis". [4][5]
Career. Paskalis has been in marketing since 1990. He is known for his vocal stance on industry concerns, such as privacy, media accountability and brand-safety on social media. [3] In 2023 he was named Chief Strategy officer of Ad Fontes Media. Prior to Ad Fontes Media, Paskalis was President and COO of industry trade association MMA Global ...
In 2017, Attkisson created a media bias chart that was reused by right-wing blog PJ Media [43] and characterized as "a bastardization" of that produced by Ad Fontes Media. [44] According to PolitiFact, this chart "labels anything not overtly conservative as 'left'".