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Standard Media Group is an American broadcast and digital media company based in Nashville, Tennessee. Standard Media was founded in 2018 by Deborah A. McDermott, who serves as the company's CEO . Previously, McDermott was the chief operating officer of Media General and CEO-president of Young Broadcasting .
Sinclair Television Group. Sinclair Television Group, Inc. is a subsidiary of Sinclair Broadcast Group that owns television stations in mid-sized markets. [44] In June 2015, Sinclair TV Group, Inc. formed Tornante-Sinclair LLC, a TV production company, with Michael Eisner's Tornante Co.
CMG Media Corporation [1] ( doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company primarily owns radio and television stations—many of which are located in the South, Pacific ...
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
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Click-through rate ( CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.
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