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2. Media planning - Wikipedia

   en.wikipedia.org/wiki/Media_planning

   Media planning. Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:

3. Media strategy - Wikipedia

   en.wikipedia.org/wiki/Media_strategy

   Media is a means or tool that is used to express and communicate messages to targeted audiences. There are various types of media, including but not limited to visual media, audio media, and traditional folk art media. Those can also overlap with each other, television is a typical example of visual-audio media.

4. Media management - Wikipedia

   en.wikipedia.org/wiki/Media_management

   Media management. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of ...

5. Media (communication) - Wikipedia

   en.wikipedia.org/wiki/Media_(communication)

   In communication, media are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting ( radio and television ...

6. Transmedia storytelling - Wikipedia

   en.wikipedia.org/wiki/Transmedia_storytelling

   Transmedia storytelling is a narrative structure that breaks through both language (semiotics) and media (narratology). Some effective strategies in transmedia storytelling include producing a fresh perspective on the original material and its original context across a new form of media. Transmedia storytelling is how well a story is ...

7. Media literacy - Wikipedia

   en.wikipedia.org/wiki/Media_literacy

   Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...