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Yahoo! Site Explorer (YSE) was a Yahoo! service which allowed users to view information on websites in Yahoo!'s search index. The service was closed on November 21, 2011 and merged with Bing Webmaster Tools, a tool similar to Google Search Console (previously Google Webmaster Tools). [1]
Yahoo! SearchMonkey - Allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites; shut down in October 2010 as part of the Microsoft and Yahoo search partnership. [65] Shine - A site tailored for women between the ages of 25 and 54.
Backlinks can be generated by submissions, such as directory submissions, forum submission, social bookmarking, business listing, blog submissions, etc. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of a webpage with respect to any given keyword query by a search engine user. [17]
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Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. As of April 2008, the company's largest acquisition is the purchase of Broadcast.com , an Internet radio company, for $5.7 billion, making Broadcast.com co-founder Mark Cuban a billionaire.
February 19, 2004: Yahoo! drops Google-powered results and launches its own web-crawling algorithm with its own site index. [30] March 1, 2004: Yahoo announces that it will practice paid inclusion for its search service; however, it also announced that it would continue to rely mainly on a free web crawl for most of its search engine content. [30]
Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines.
In July 2009, Microsoft and Yahoo! agreed to a deal that would see Yahoo!'s websites use both Microsoft's search technology and search advertising. [74] Yahoo! in turn became the sales team for banner advertising for both companies. [74] While Microsoft would provide algorithmic search results, Yahoo! would control the presentation and ...
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