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HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web ...
Brian Halligan. Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology. Halligan coined the term "inbound marketing" to describe the type of marketing he advocates.
v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Nowadays, if you use multiple streaming platforms, your monthly or annual bill is close — and sometimes higher — than the cost of cable TV. In fact, the average American spends up to $1,000 on ...
Mailchimp is a marketing automation and email marketing platform. [ 5 ] [ 6 ] [ 7 ] "Mailchimp" is the trade name of its operator, Rocket Science Group, [ 8 ] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [ 9 ] with Dan Kurzius joining at a later date.
Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.
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